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CHICLETS: TOOTH VENEERS

Description

Brief:

Create posters to advertise #ToothVeneers

Role(s): Copywriter, Art Director, Creative Strategist

Brand: Chiclets

Solution:

Over the past decade, the demand for this cosmetic treatment has driven an increase in people traveling across states and countries. Some individuals go to the extent of opting for illegal operations in the pursuit of cost-efficiency. I crafted this mock-ad as an ironic, tongue-in-cheek joke to spotlight the masses dissatisfied with their recently enhanced smiles. Chiclets step into the scene unintentionally, resembling what one might consider the aftermath of a poorly executed job. From memes to direct pop-culture references, this ad serves as a reminder of the drawbacks associated with this dental procedure.

Categories: Art DirectionCopywriting