Description
Brief:
Create posters to advertise Advent Calendars to celebrate #ChristmasEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEveEve (November 30th)
Role(s): Art Director, Copywriter
Brand: The New York Lottery
Solution:
Transparently, I didn’t realize that advent calendars were a religious practice until the ad was completed. Despite that, the goal of this mock-ad was to kick-off the holiday season reminding people that “everyone can be a winner”. In this case, 24 days of 24 different scratch-offs with varying cash prizes starting at $500 to $500,000. Creating the anticipation of ending the year on a high-note, and an extra windfall of money to boot. Of course, that is before taxes.