Corona Non-Alcoholic is just as refreshing as your favorite Mexican Lager without the alcohol. contains less than 0.5% ABV with the same crisp, clean, and well-balanced taste as their original Mexican Lager. It’s time to get your creative juices going for #DryJanuary by advertising alcohol-free cocktails… or even making up your own.
Brief:
Create posters to advertise #Mocktails
Role: Copywriter, Art Director
Brand: Corona USA
Solution:
After introducing their one-of-a-kind innovation, the Corona Sunbrew non-alcoholic beer in 2022, the veteran brand boasted the ingenuity of its latest creation. In 2023, nearly 15% of U.S. adults made a vow to participate in Dry January. Drawing inspiration from vintage satirical posters, I chose to create light humor for this mock-advertisement. Considering the often-encouraged happy hours in corporate environments, “Coronah” was a way to poke fun. All while respecting the choices many worldwide have made in favor of ditching hard liquor.