Brief:
Create posters with international NGO Rainforest Alliance to celebrate their new campaign, “We’re All In.” Whilst inspiring people to reject pessimism and join us in creating a better world.
Role(s): Copywriter, Art Director
Brand: The Rainforest Alliance in partnership with the Bank of Creativity
Solution:
When envisioning rainforests, thoughts naturally turn to exotic animals, tropical trees, and humid atmospheres. However, let’s redirect our focus to early childhood picture books, especially one that has endured across generations: Eric Carle’s “The Very Hungry Caterpillar.” This straightforward narrative depicts a caterpillar consuming nutrients, preparing for its cocoon phase and eventual transformation into a butterfly. It’s a delightful tale crafted to underscore the significance of environmental and ecosystem care worldwide.