Description
Role: Copywriter, Art Director
Brand: Motorola for MCI
For the 25th Anniversary of the Motorola STARTac released under MCIWorldCom, I wanted to pay homage to the smartphone’s ancestor (crazy to think we have to say this now). It’s 1998: more people are buying cell phones, but also getting annoyed. Think about that one person that would call you for every single thing. With this mock-ad, I thought it would be a fun idea to play into the trends of the time, paired in with some (tasteful) pop culture references (namely, Destiny’s Child). After all, nobody likes a bug-a-boo.