Description
Role: Copywriter, Art Director
Brand: Girl Scout Cookies
As spring approaches, it brings not only melting ice and blooming flowers but also an influx of Girl Scout Cookie orders. In crafting this mock-ad, I aimed to celebrate the annual order placements while shedding light on a different aspect: allergies. The coveted cookies often contain ingredients associated with the 10 deadliest food allergies. Keeping this in mind, I crafted concise copy. While some may assert “no regrets,” the fun and games take a serious turn when an epipen becomes necessary.