Description
Role: Art Director/Design
Thinking back to the early 21st Century when brands had their own “cool” sodas like Sprite Remix, I instantly fell in love. Hands down, my all-time favorite soda is none other than Sprite. Vivid memories of buying them on the way to school in the morning were a regular occurrence growing up.
Over the years, I paid more attention to Sprite’s brand campaigns. One favorite was 2016’s “Obey Your Verse,” featuring Hip-Hop legends Missy Elliott, Eric B.& Rakim, Nas, and Biggie, among others. Inspired by this, I wanted to create my version of a logo flip (whether permanent or limited edition), drawing inspiration from the tropical climate of the Caribbean and Sprite’s international appeal.
